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ABOUT

 

Oxnard High School Multimedia Business Academy has been created under the highly successful NAF (National Academy Foundation) model falling under the Information Technology theme.



The multimedia in business focus for the Multimedia Business Academy (MBA) was decided upon by a team of students, teachers, counselors, adminstrators, post secondary educators, and community members in the field to meet the needs of Oxnard High School's technical, creative, and entrepreneurial student.

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Digital Media, digital arts, multimedia, etc. are all part of a new and emerging field of business. With the popularity of social media and mobile apps businesses realize a large focus of their marketing strategy rests in these areas accessed through the Internet. No longer are tv, radio, traditional mail, and billboard advertisements the main avenues to advertise. 

 

Students in MBA have a unique opportunity to learn and master Adobe Creative Suite software programs. Dreamweaver for web design, Illustrator for vector logo creation and animation, InDesign for digital publishing, Photoshop for advertisement design, and Premiere for video editing. Adobe CS6 is a high end program not offered in many schools, but can now be accessed through Adobe Creative Cloud.

 

MBA students will be prepared to exit high school, completely prepared for college and career with a comprehenive electronic portfolio and digital resume showcasing their skills and abilities for employers and college advisors. They will also have Advanced Placement credits and other credits offered through articulation agreements with Ventura County Community College District.

 

MBA students will have also gained the soft skills employers and college admissions look for in such areas as:

  • leadership and team player skills

  • presentation skils

  • self motivation

  • proper digital and personal etiquette

  • social responsibility and community service 

  • problem solving/troubleshooting abilities

 

Make a difference 

and join our team!

"Tell me and I'll forget

Teach me and I'll remember

Involve me and I will learn"

Benjamin Franklin

Courses

 

Students in the MBA Academy will learn how to create traditional promotional pieces, but also learn to create websites and mobile apps, along with including social media in a marketing plan. To meet these goals, students will start off being introduced to the field of Information Technology in the 9th grade NAF Principles of Technology course. The second semester's Principles of IT Extension allows students to further their skills in Microsoft Office and become a Microsoft Office Specialist (MOS) in Word, Excel, and PowerPoint. They will also have their first exposure to the Hospitality and Tourism industry through their NAF Geography of Tourism course. Here students will have an opportunity to visit our local five star resort and learn from the best about the Hospitality field and how they operate and market their business.

 

10th grade year, MBA students will gain more skills and tools through the NAF Website Design course. Students will learn how businesses use websites to generate and organize their businesses and how mobile apps are created for customers to access products and services. Students will have the opportunity to work with a professional web designer, as well as, train to become ACA certified in Adobe for Dreamweaver.

 

11th grade year, MBA students will learn more about marketing through the Marketing course and have their first exposure to finance, through the NAF Principles of Finance course. Students will also take the Multimedia I (P) course to learn the other Adobe programs mentioned above. Students will leave the class with the ability to create a portfolio of multimedia promotional materials for any business or organization. Students will also have their digital resume prepared to apply for either a summer or afterschool internship opportunity. Every NAF student is expected to participate in one internship before graduation.

 

12th grade year, MBA students required Economics course will be the NAF Business Economics course where they will enhance their entrepreneurial skills by creating and presenting businesses within a team. They will also have the option to take the NAF Graphic Arts course or NAF Digital Video Productions or both. In these courses, students will further their knowledge and abilities with Adobe Photoshop, Illustrator, and Premiere and have the opportunity to train and test for the ACA certification. Many students may choose to take the time to participate in an internship, take a college course, or work a part time job.

MBA Advisory Committee

BUSINESS COMMUNITY MEMBERS:

 

Ms. Mari Escamilla, Media Manager, Marketing Maven Hispanic Division

 

Ms. Sheila Estaniel, Marketing and Membership Director, The Tower Club

 

Mrs. Yolanda Desmore, Service Representative, FED EX

 

Mrs. Susan Lefevre, Program Manager, (YEA) Young Entrepreneurs Academy, Oxnard Chamber of Commerce

 

Mr. Cesar Perez, Director of Customer Service, Impulse Advanced Communications

 

Ms. Melissa Salinas, Human Resources Director, Embassy Suites at Mandalay Beach

 

Mr. Jesus Torres, Community Relations Manager, Verizon

 

Mrs. Claudia Wilroy, Chief Operations Officer, Santa Barbara Business College

 

POST-SECONDARY MEMBERS:



Mr. Aaron Davis, Film & Video Dept., Oxnard College

 

Mr. Tim Hengst, Multimedia Dept. Chair, California Lutheran University

 

Mrs. Paula Hodge, Deputy Sector for Multimedia, California Community Colleges

 

Mr. Puneet Sharma, Computer Science Dept., University of California, Channel Islands

 

Ms. Beatrice Villareal, Santa Barbara Business College

 

PARENTS AND STUDENTS



We always welcome parents and students to attend Advisory Committee meetings. If you would like to be a regular member, please contact Ms. Erdmann.

​Our Team



The MBA team is made up of student leaders, parents, teachers, a counselor, an administrator and post secondary and business community members.

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The NAF model is one of shared leadership coordinated by the MBA Director, Ms. Debra Erdmann, under Principal, Dr. Eric Riegert. The MBA Social Studies lead teacher is Dr. Angelica Chavez who will be teaching the Tourism of Geography course and the 10th grade AP European History and World Civ 2 courses. The MBA Language Arts teacher, Mr. Tom McGuirk will be teaching 9th and 10th grade Honors and College Prep English. As students move into their 11th and 12th grade year they will have Ms. Erdmann Multimedia I,  Mr. Darren Cartagena for Graphic Design and Digital Video Productions and Mrs. Hopple-Cuellar for Marketing, Principles of Finance, and Business Economics. The Academy Counselor is Mrs. Jacyln Casper who will register students, offering support for success strategies, and assisting with the college and scholarship application process.

 

The MBA Advisory Committee is made up of local business community members and post-secondary educators. They are listed above. If you are interested in becoming involved please contact Ms. Erdmann.

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